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Donor Participation Project

Trust & Authenticity: The Nonprofit Communications Culture Shift with Dr. William A. Donohue (6/16/21)

This session has passed. DPP members can access a video recording, slides, and other materials shared by the presenter. We also hold a small group discussion the week after every presentation for further discussion and networking! Make sure to sign up here to get access.

We’re honored to welcome Dr. William A. Donohue, professor of Communication at Michigan State University.

Dr. Donohue has published extensively in the areas of conflict, communication, negotiation, and mediation while also conducting workshops and other intervention activities focusing on communication, leadership development, and conflict management. 

He has extensive experience advising nonprofits on their communication and fundraising strategies.

In this session, he will be discussing the culture shift caused by social media and the explosion of information that requires increased transparency, more authentic communication strategies, and leading with engagement.

There will be a brief presentation followed by Q&A.

The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

Discuss this Topic and Learn with Dr. William Donohue During our June 16 Lunch Analysis

  • Please bring 2/3 questions prepared and review this article as well as this paper.
  • This event will take place over Zoom.
  • The session will be recorded and accessible post-event for DPP members only.

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