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Fundraisers: Up Your Email Game

A White Paper on Email use in Nonprofit Development and Advancement

Email is an inexpensive and powerful communication tool but it must be used well.

In this 16-page white paper, I lay out a comprehensive guide to every aspect of email that I have found to impact fundraising results.

As a bonus, you’ll find an example of a Giving Day email sequence and schedule I have used effectively in different organizations. Feel free to copy!

Download White Paper “Fundraisers: Up Your Email Game” [PDF]

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Low-trust Donors

I have been thinking about this subject for years. I believe this whitepaper is a good first step toward understanding how fundraising is different, but still possible, in low-trust contexts.

Download Low-trust Donors whitepaper