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Donor Participation Project

10/14/20 Lunch Analysis: Sustainer Giving, All or Nothing

As part of the Donor Participation Project, this Lunch Analysis session will be guided by Nicole Stern, Membership Director at WDSE WRPT Public Television.

Recurring (sustainer) giving has numerous advantages for your organization including predictable long-term revenue, increased donor loyalty, higher donor retention and lifetime value, and incredible upgrade potential. We’ll explore how to prepare your fundraising shop to implement a sustainer program, how to create and execute fundraising strategies to take advantage of this transformational way of giving, and how to avoid any potential pitfalls.

Nicole was featured in an article on sustainer giving in the Chronicle of Philanthropy, which is included in the Required Preparation section below.

Brainstorm and Discuss this Topic With Peers During our October 14 Lunch Analysis

Lunch Analysis is a 45-minute meeting that is a part study group, part scholarly discussion, part brainstorming session, and part support group. Participation is open to all who fundraise or have fundraised at a nonprofit.

Each Lunch Analysis covers a specific topic in donor participation and has required preparation and discussion. This one will be on October 14, 2020 at noon EST.

Required Preparation

Read the following three articles:

BehavioralScientist.org

Explore the PBS Sustainer Learning Center

Jot down the answers to these questions:

  • Have you attempted to implement a sustainer giving program?
  • What results have you seen?
  • What internal or external resistance have you encountered?

Sign Up

I verify that all participants are from a legitimate nonprofit fundraising organization.

Past Sessions

8/19/20 Lunch Analysis: How We Gather (Millenial engagement, community-building)

9/16/20 Lunch Analysis: Growing Engagement Among Underrepresented Groups