Categories
Donor Participation Project Resources

Donor Participation Project Kickoff: How We Gather Report

Angie Thurston of Sacred Design joined a group of fundraisers as part of the Donor Participation Project to discuss the implications of the How We Gather report for nonprofit engagement and donor participation.

The document below summarizes the main points discussed:

Categories
Donor Participation Project Resources

How to Grow Giving Participation

I recently shared a list of US higher ed institutions with a high growth rate. Specifically, alumni giving participation growth between 2009 and 2019.

My team and I have been interviewing the top 10 in the nation. This varied list includes Ellon University, Villanova University, Morehouse School of Medicine, and Princeton University. Here is what we’re learning:

Donor growth is (one of) the VPs personal priorities

Growing organizations have the unit in charge of growing this metric (typically “Annual Giving” or “Annual Giving and Alumni Engagement”) reporting directly to them.

They act like “community incubators”

A “community incubator” is a term I created to describe organizations that are constantly generating different engagement opportunities for their donor base. “It’s a volume business,” one of the growing org VPs shared with us.

None of the schools told us that they had just grown and grown their existing engagement opportunities (i.e. reunion program, alumni board) to reach their ambitious growth goals.

Instead, they told us that they were constantly innovating and finding new segments and designing engagement opportunities for these constituencies: primary care physicians, alumni business owner marketplace, athletics-focused groups, the list goes on and on.

They do not shy away from transactional exchanges

All the growing schools embraced the fact that, at times, people will just “give to get.”

What they get can vary from access (“dinner with the president”) to simple incentives and promo items in the public radio-style, or simply satisfaction (“the 100th gift will unlock $10,000 to a specific program!”). Often, this is done to promote first, second, and third gifts.

Intensive use of incentives, challenges, and matches are an integral part of all of these programs.

They make recurring gifts easy and emphasize this way of giving wherever possible

They all have robust offerings and streamlined systems for monthly giving and multi-year pledges that you can make online, on the phone, or by mail.

They experiment and change their org chart based on priorities and team strengths

If they’re convinced that annual giving and engagement are two parts of the same coin, they will put them together in the same department. If they believe that a certain area needs more attention, they will have it report directly to the VP. If they believe that this is no longer the case, they will change the org chart again.

Stagnation and rigidity are not part of the vocabulary at any of these organizations.

Categories
Conferences Donor Participation Project

Donor Participation Project

The Donor Participation Project (DPP) convenes fundraising professionals who:

  • Are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016).
  • Believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

To that end, we:

  • Work on developing a set of widely-accepted Donor Participation Best Practices.
  • Meet monthly for a Lunch Analysis session: a 45-minute meeting that is a part book club, part scholarly discussion, part brainstorming session, and part support group. Each Lunch Analysis covers a specific topic in donor participation and has required reading and discussion.

Past sessions:

8/19/20 – Project Kickoff: How We Gather Report (community-building, fundraising/engagement of Millenials)

Next sessions:
9/16/20 Growing Engagement Among Underrepresented Groups
10/14/20 Sustainer Giving, An All or Nothing Proposition

Sign Up

Enter your email now to join any of our learning & discussion sessions or to contribute to the Donor Participation Best Practices:

We will only use your email for information about the Donor Participation Project and will never share your information with anyone else.