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Donor Participation Project Resources

Growing Donor Engagement Among Underrepresented Groups

Our second Donor Participation Project meeting was about increasing representation and diversity in our donor populations.

Guided by Patrick Powell, CFRE, MBA, we had a lively conversation and learned a lot.

You can read and contribute to the session notes in this Google Doc.

Additional insights:

There was a common preconception in the industry: “It is going to take you so much longer to get a gift from a non-white donor.”

As soon as I made it my intention to build relationships with Black donors, in that same year I raised close to $250k from 2-3 donors.

It was about: 1) Getting in front of them to let them know that they were important to the institution, regardless of race or color, and that we recognize that they are making an impact and are making a difference as graduates; 2) Letting them know that we want to connect them and get them involved in whatever way is important to them; and 3) Asking them how do they want to put their stamp on an institution where, if they didn’t feel connected, we have a whole group of students who we don’t want to go through the same experience. Tell them, “You have the ability to change that.”

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