Donor Participation Project

The Donor Participation Project (DPP) convenes fundraising professionals who:

• Are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016).
• Believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

To that end, we meet monthly for a Lunch Analysis session:

• A 45-minute meeting that is a part book club, part scholarly discussion, part brainstorming session, and part support group. Each Lunch Analysis covers a specific topic in donor participation and has required reading and discussion.

Upcoming sessions:

• 6/16/2021 Trust & Authenticity: The Nonprofit Communications Culture Shift with Dr. William A. Donohue
• June-July Marketing Automation Study Group
• 7/7/2021 Gaming and eSports Fundraising: A New Frontier
• 8/11/2021 Put It to the Test: They Might Be Fundraisers by Kirk Schmidt, STARS

Past sessions:

• Project Kickoff: How We Gather Report (community-building, fundraising/engagement of Millenials)
• Growing Engagement Among Underrepresented Groups (summary and video)
• Monthly Giving: All or Nothing (summary and video)
• William & Mary’s Successful Giving Participation Strategy
• 2021 DPP Happy Hour
• Live Q&A with Jim Langley, Langley Innovations
• DPP: Small Group Discussions (the week after each monthly session)
• The University of TN’s Donor Participation Growth
• Donor Experience Mapping with Emily Taylor, teenyBIG
• Engagement to Major Gift: Lessons from Case Studies with Adam Platzer

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