What could you accomplish if you had a clear map to lead your donors?
In Donor Mapping for Higher Ed, you will learn a step-by-step method to lead your donors on a human-centered progression from “interested” to “supportive” and build your own, customized Donor Engagement Map.
Feedback from Donor Participation Project session participants:
Donor Mapping for Higher Ed is for anyone who wants to…
Network with and share engagement ideas with peers
Boost your influence in your Advancement shop
Develop your own Donor Engagement Map
Classes take place in small cohorts and are great for professional relationship-building
Learn a research-based framework to explain how your activities lead your donors through a Donor Experience Map to your desired outcome (most likely making a donation but can be something else!)
Receive guidance from a seasoned expert in design thinking for nonprofits while you develop a donor map for your own institution.
Donor Engagement Principles
This session will cover the principles for shifting your team’s thinking to be more donor-centered and begin to explore how your institution currently engages its audience.
Next, each participant will start to frame out their own Donor Engagement Map through a collaborative process that allows them to build on each other’s current engagement methods.
Diving deeper into the strategies, participants will learn about barriers to engagement and how to navigate them. They will then use this knowledge to ideate ways to improve donor engagement.
In our last session, participants will finalize their Donor Engagement Maps and learn how to maintain it as a living tool that changes with their audience. Questions on how to apply this map to real-life situations will be answered.
Meet your Instructor
Emily Taylor, the principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. Emily teaches organizations how to apply human-centered design, a process that re-evaluates the experience of a product or service’s end user. Emily’s approach in this area is based on her background working in nonprofit management and industrial design. In the private and nonprofit sectors, she has helped design user-focused campaigns on everything from bicycle safety and arts advocacy to community chambers. She has a bachelor’s degree in industrial design from the University of Illinois at Urbana-Champaign.
Join our September Cohort
Starts on September 9, then every Thursday for four weeks at noon EST.
(September 9, 16, 23, 30)
Contact us to sign up your entire team.
What you get…
- A donor engagement map framework specifically tailored by you for your institution
- Video recordings of each session
- Collaborative learning with peers about engagement at other organizations
- Access to a closed community to review materials, ask questions, and network in-between Zoom sessions