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Donor Participation Project Resources

Heroes of Alumni Giving Participation

You could easily call the last 10 years “the lost decade” in alumni engagement. Based on VSE data I analyzed, US higher ed lost 285,293 alumni donors on an annual basis.

The heroes of this lost decade are schools that increased both the number of alumni donors AND their participation percentage (number of alumni giving / alumni of record). How did they achieve this feat? Here are the top 10.

Top 10 Higher Ed Institutions by Alumni Giving Participation Growth 2009-2019. Source: VSE and own analysis.
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Conferences Donor Participation Project

Donor Participation Project

The Donor Participation Project (DPP) convenes fundraising professionals who:

  • Are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016).
  • Believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

To that end, we meet monthly for a Lunch Analysis session:

  • A 45-minute meeting that is a part book club, part scholarly discussion, part brainstorming session, and part support group. Each Lunch Analysis covers a specific topic in donor participation and has required reading and discussion.

Upcoming sessions:

Past sessions:

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